Atelier Baulier designed a corner shop for Drop Wine App, an online wine delivery service operating in London. This Drury Lane wine shop is their first physical space which turns into a wine bar by night.
The former Covent Garden ballet wear shop has been refurbished into a colourful yet timeless wine gallery. The new layout aims to bring depth to the space by splitting a client facing area at the front and the counters at the rear. Each area featuring dedicated colours.
The colour palette is inspired by the bloom of the grapes and the young vine leaves. The stripes pattern reflects the vineyards patchworks seen on the hilly terrains.
Made of reclaimed scaffold boards, the plinths and the display shelves are hinting at the traditional trays into which the grapes are stored before being pressed. The blue and green underlying backdrops bring freshness the the scheme.
The highlighted window reveals draw the eye into the shop whilst a reflected version of them frames the dense display on the adjacent wall. This blurred line between the street ant the shop is an invitation to come in.
The overall material palette plays up the duality between the tradition and the contemporary notes reflecting the Drop Wine App ethos.